Xcaliba's Services
Why use Xcaliba's services?
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Print remains a critical part of the marketing and communications mix. Contrary to popular assumptions, the global printing market is expected to grow from $750 billion in 2021 to $796 billion by 2027. As well as growth in advertising print, where it is being used to create a physical experience in retail, print is still the only medium that can be relied on to reach almost everyone in their homes. It was a printed letter that the Government relied upon in 2020 to tell the nation about the seriousness of Covid 19.
However, print production and the sourcing of print products is a specialist activity. In-house print rooms and disconnected print buying strategies can drain resources, particularly as demand increases. This can negatively impact the cost and quality of print and, therefore, end-user engagement. Xcaliba combined in-house production capability with outsourced, professional print management to offer a scalable solution with multiple benefits.
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What are the differences between print management and print production?
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Print management definition
Print management creates business value by making organisations more efficient, removing costs, reducing risk to brand and reputation and ensuring regulatory compliance.
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Executing a communications strategy to reach the right people in the correct format and the right context becomes easier. Internal resources are freed up to focus on core business by removing the burden of dealing with the process, production, and delivery of printed materials.
Working with a professional print management partner decreases the risk in your business through access to a fully managed and strategically sourced supply chain. This then ensures transparency and confidence around areas such as CO2 impact and compliance with regulations such as those around modern slavery.
Print production definition
Print production refers to the manufacturing of print and is a critical component. It includes creating printed content, from planning, preparing files, merging multiple data points, monitoring quality and delivering the printed output.
Xcaliba has a purpose-built secure unit in Bracknell that provides print production for projects requiring quick turnaround and print-on-demand services. Xcaliba also provides warehousing, stock control and fulfilment services with an option to add online ordering of call-off and catalogue items.
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What are the benefits of working with Xcaliba?
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Xcaliba has the benefit of being a hybrid solution of print production and print management.
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Outsourcing you print requirements removes the non-essential involvement of employees from print-related tasks and streamlines workflows within your organisation.
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Advantages include cost and process efficiencies, the potential for significant savings, and access to technological advancements and the latest innovations. The best print management companies are multi-channel specialists that can help your organisation with digital transformation.
Having the right systems in place is crucial, but one of the key differentiating factors between print production/print management companies is people. You will want to work with a team of highly experienced, customer-focused individuals who will help you meet your key objectives.
Their ability to deliver a good customer experience, offer expert advice, efficiency, and relentless pursuit of value for money, with a collaborative, flexible approach, can transform how your organisation communicates with its audiences. In addition, at Xcaliba, we add an extra specialism in a strong focus on inclusive and accessible design, helping to ensure you reach the broadest possible audience and that everyone understands your communication
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