Limelight Sports

“On a project that demands very quick turn around times, Xcaliba has always delivered on deadline and exceeded our expectations. They are a joy to work with and are always up for the challenge.”
Sandra Almqvist – Programme Manager, Limelight Sports

NIKE The Chance, The Final 100

32 countries – 100 players – 18 different printed items

The brief

To design and produce all marketing and support collateral for “The Chance” Final 100 – the last stage of the global football selection event sponsored by the English Premier League in which 100 talented young amateur players compete for 8 places to train, play and experience life as an elite athlete at the Nike Academy.

The challenge

  • Delivered items to include agendas, event programmes, branded pens, accreditation passes, player biog cards, menus, table plans, branded clipboards, personalised place cards and an individual feedback pack for each of the 100 players.
  • 32 participating countries, many non-English speaking including the Republic of China, Brazil and Slovakia. All player material to be unilingual with clear use of icons instead of text wherever possible.
  • Player details to be finalised only one week prior to the event and supplied separately by each of the 32 country representatives.
  • Individual player data for fitness screening, personality reports, SPARQ tests and physiology results only available twenty four hours before the closing ceremony.
  • All materials to adhere to event brand guidelines.
  • Materials to be produced across a broad spectrum of print processes including silkscreen, small format digital, litho and large format digital, so requiring meticulous maintenance of brand integrity across the various processes.