Shape – great work and nice people…an ideal Xcaliba client

February 1, 2013

in Print work


Last month Xcaliba started working with an organisation called Shape on a fundraising pack.  The packs were targeted at existing and prospective supporters and was the first time they had used direct mail on such a large scale. 

Shape approached Xcaliba to help create a direct mail pack that was both effective and economical.  After being supplied copy, brand guidelines and data; we gave advice and prices on what we believed to be the best options.

Helen Wheeler, Individual Giving Fundraiser for Shape …

“We worked with Xcaliba for the design, printing and postage of Shape’s Christmas 2012 fundraising appeal. This was the first time we had put out an appeal of this size, and in previous years we had only sent a very low volume of letters which were produced in house to a small number of donors.

Working with Xcaliba made it so much easier for us to reach out to thousands of potential new donors, as they were able to print, envelope and post our mailing in an efficient and cost-effective way. Xcaliba’s help with the design work and presentation on the letter was invaluable, making the appeal look professional and eye-catching, as well as really easy for recipients to return to us. On top of this, we received great customer care and Martyn and the team were always on hand to help make sure everything ran smoothly.

The campaign was hugely successful, as we doubled our donor base from 2011 and raised more money than we had in any previous Christmas appeal. Hopefully this will be the start of a great working partnership between Shape and Xcaliba!”

Thank you for your kind words Helen.  We really enjoyed working on the project and the fact that the campaign was a success makes our efforts even more rewarding.  Shape do some amazing work with disabled people and we would strongly recommend a visit to their Pop Up Gallery in Gracechurch Street, London.

James Lake's original installation piece, 'Gold Run-Remix', commissioned by Outside In and Pallant House GalleryShape is a disability-led arts organisation working to improve disabled people’s access to the arts, and to see disabled people playing a leading role as artists, participants and audiences. Shape does this by developing opportunities for disabled artists; we train cultural institutions to be more open to disabled people, and we run participatory arts and development programmes.

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